Starting an Ecommerce website is a great way to expand your business or even to create a market for a new start up. Online shopping is not just the biggest craze but also a very important leap that the business world has taken, thanks to the internet. If you are fresh in the world of business and Ecommerce website, then the first thing to do would be to do a market survey for identifying your potential clients, competitors, existing condition of market and testing the possibilities of success and sensing the changes which need to be made. Also important is making a business plan which would point out what your business goals are, what exactly you want to do and how you want it to get done. Some of the important tools and resources which would be helpful in your e-commerce website start-up are listed below:

1. Advertising – The significance of this can never be denied or ignored, even in the internet world. Let the world or just your potential customer base know about what you are offering, how is it different from that of your competitors, what is special about your business and products, so on and so forth.
2. SEO- This is the unfailing leader, taking all websites to the places they deserve in no time. Find someone to create the right kind of content for you and keep it all in place.
3. Web Hosting Company- They are the ones who will allow your website to exist. Choosing the right company is a trick and a very careful decision. Be sure to not choose free ones because they will post ads on your website and that does not speak anything good about your business or intentions.
4. Blogs- They are a light-hearted way of reaching out to your client base and carefully tuning them to your products and/or services without directly advertising for them. If written properly, they can be interesting reads and give valuable information to all those who access it.
5. Company Newsletter- Your clients will get to know about the latest happenings in your company, giving them an insider’s feel as well as allowing them to find out what new products or services are on offer from your end. Newsletters can be monthly, bi-monthly or weekly, depending on the size of your business.
6. Guest Posting- This undoubtedly helps you to reach out to a wider and more varied kind of client base, form new connections and find out what interests people and what doesn’t.
7. Discussion Forums- Have one on your website or take part in one taking place somewhere else. These forums are one of the best ways to express your opinion on issues and items and also getting feedback from your customers.
8. Tutorial videos- These might be helpful in informing your customers about the various benefits they can get from your website and teach them some secret tricks of finding out the best deals.
9. PPC Advertising- Though found irritating by some users of the internet, the pay-per-click advertising technique does help in generating more traffic to your website.
10. Live Chat- The very idea of having someone to answer your queries and talk to you at all times is exciting. Make sure that response is efficient, timely and effective.
11.  Bug and other Issue Tracking Software- This is a must unless you want your customers to never return to your website post first visit.