There is a popular saying these days which roughly means that if you aren’t on the internet you aren’t there. There can be endless debates on this statement and there are, but the need for a business to be present on the internet in order to reach a wider mass is undeniable in the present day. A website need not essentially have the option of online shopping (though it will definitely add more brownie points), but can serve so many more purposes which might be difficult to achieve through manpower. Below are some of the important reasons to state why every business in the present day must have a website:
- It is much easier for people to contact you and this includes potential vendors, customers and suppliers – all. Of course your website needs to have a part where visitors can put in their queries. You must also have your mail id, contact number/s and office address for convenience.
- Your website is a great place to display your products and services. It is simply not possible to regularly update your customer base about what latest addition has been made to your existing range. Tell them through your website and keep it updated so that they log in during their free time and then get back to you.
- It is the next best way to talk about sales, rebates and discounted offers – next to SMS and messaging apps. The latter is however more costly and often ignored by those at the receiving end of it. Whereas, if you regularly update your website and tell your customers that you have an ongoing sale or offering new package deals, they are more likely to check it out and enquire about it.
- Let’s face it – the very fact that you have a website gives you a lot of brownie points. It shows that you are concerned about your image and are keen on making your products and services available to the wide base of possible clients all over the world. It is also a sign that you are updated with the latest trends in the world of marketing and business.
- Not only does a website take you to the right people in your city, state and country but also creates the possibility of reaching out to an even wider client base spread in different parts of the world. Who knows, one fine morning you might get an order from a foreign country and that might be just the beginning of a long term beneficial business bond?!
- It helps in maintaining a professional relationship with your clients and vendors. Meetings at coffee shops might be good but if you stick to just the work part of it and can avoid all the small talk and unnecessary hassles, then there is nothing like it.
- By having a website, you are making your life simpler and doing the same favour to your potential clients and investors. You don’t have to keep your phone on all the time to receive calls from buyers or vendors but are not ignoring them at the same time. They can reach you anytime they want and you can respond at your convenience.