When talked about the process of search engine optimization, there comes the discussion of black hat SEO techniques being adopted by certain webmasters. These techniques can result in imposing Search engine penalty by today’s much advanced search engine algorithms.

Defining Search Engine Penalty

Search Engine penalty is imposed by a search engine when incorrect SEO practices are performed with the aim to improve organic rankings in a short span of time. The malpractice results in banning the website from being indexed in search engine results pages. In this way, the reputation of the website drastically goes down and the website fails to generate potential web traffic.

Here are some of the techniques which can get your website penalized:-

1. Keyword Stuffing- Keywords hold an important place when it comes to indexing the website on search engine results pages. They show relevancy of the content in sync with the website’s goods and services. However, excess usage of keyword in the content can land your website in trouble. Merely adding block of keywords in the content can get the website penalized. Google wants that the website’s content offers value to its customers and that’s why it promotes judicious use of keywords which do not look odd.

2. Plagiarized Content- Plagiarism prevails in all industries and Content industry is no different. If the website’s content is plagiarized or in other terms, copied from other websites, then Google will strictly ban the website or will lower its ranking in the search engine results page. Rather than emphasizing on automated generation of the content, you should go for natural content.

3. Spam Comments- With automated softwares running these days, a lot of people are using them to drop irrelevant comments on your website which is termed as Spamming by Google and can create a lot of trouble. These comments include links that run back to users’ websites. Spam comments can lead to imposing severe penalty to the website by Google.

4. Paid Links- Some years back, many website owners used paid links to climb the ladder of search engine rankings. However, with Google Penguin update, this so-called technique became outdated as the algorithm update decreased website’s search engine rankings by calling paid linking as a violation of Google’s policies. The focus now is putting good quality content as against use of paid links.

5. Cloaking- This is a mechanism which involves showcasing fabricated content having keywords to search engines while at the same time, showcasing a rather varied content before the users. That is to say that two different pages will open before the user and search engines which indeed is a tricky way to come up on search engine results page. However, using this tricky way to be-fool both the parties can indeed get your website banned. So, it is best to avoid using this technique.

Thus,Avoiding Search Engine Penalty you can be sure that by avoiding these above-mentioned techniques and putting more efforts in white hat SEO process can result in better ranking of your website in search engine results page for longer duration.