The need for responsive we design becomes stronger in an age where the use of the internet is no longer limited to the personal computer or the laptop. Mobile phones and tablets are vastly being used by people to look up things on the internet or simply to stay connected while on the go. The sheer variety of mobile phones, tablets, computers, laptops, notepads makes it essential for the development of responsive web design – it is simple impossible to create a separate website for different viewing experiences.

In the year 2004, Cameron Adams was the first person to demonstrate an example of website layout that changes itself to browser viewport. Terms such as ‘flexible’, ‘fluid’, ‘liquid’ and the like were being used in reference to web designs such as these around the years 2008 and 2009. The term ‘responsive web design’ was used by Ethan Marcotte and it came to mean fluid grids, media queries and flexible images.

Some essential features of responsive web design are:

• Screen orientations and definitions keep changing and evolving each years as hundreds of new models of phones and tablets are launched. Flexibility has become the call of the day when it comes to web design. Images, grids and mark ups are all fluid. An image for a responsive web design is divided into two parts – one is used as the background and the other is the detail on the foreground which is to be cropped according to size.
• In cases where the size is drastically different, the entire layout may have to be changed. This has to be done either through a CSS media query or through a separate style sheet. Major style sheets can remain similar and only a few specific ones can incorporate change along with flexible height, width and the like. In cases where the style sheet has created a too narrow layout, this can be detected and thus the site can switch to a new style sheet.
• The CSS3 has all the previous features that were present with the CSS 2.1 along with a few more such as maximum width, colour, orientation, device width and more. These features are all supported by devices which released after the launch of CSS3. It allows creating multiple style sheets and basic alterations to layout according the range of width. The minimu width feature sets a minimum screen or browser width which can be applicable to a certain set of styles. Anything which crosses the maximum screen or browser width will not be applicable to the respective media query. The best way to use media queries is to put all of them in a single CSS style sheet, while the rest of the styles remain for the websites. This does away with the need of creating multiple style sheets for multiple requests. Devices which don’t support CSS3 use JavaScript.

Responsive web design also allows users to choose content. Designs also differ from devices which use touchscreen as compared to those with cursors. However, responsive web design by nature needs to go through constant evaluation with the emergence of different designs and models of phones, tablets, laptops and computers.

Sometime towards the middle of last year, Google made an announcement stating that it will be using SSL or HTTPS as a ‘lightweight’ ranking signal within their searching algorithm. The company also stated that this would affect less than a 1% of global searches but they may also decide to improve the HTTPS ranking signal with time. This would occur after webmasters the chance to change their websites to HTTPS. Moving to HTTPS need not be number one on the priority list of webmasters since it is not likely to dramatically improve your page rankings but it is something which needs consideration at your end.

– From Official Google Blog : 

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. Official Google Blog

Those of you who publish non-ecommerce websites online will experience some benefits from using SSL/HTTPS. You won’t need to spend a lot of money for installing an SSL certificate on your website either and the slightest difference that it makes can prove to be useful for your site. Websites which are informational and based on written content will reap benefits out of shifting to an SSL certificate since it will give you an SEO boost in Google. Again, if you are using more than one subdomain for your content or have an exchange server, you can rather invest in a premium SSL certificate. This can be more expensive though however, it will be under $100 anyway.

On the other hand, if you run an ecommerce website or something which requires users to enter their sensitive information, using the right kind of SSL will shoot up your conversion rates and thus increase your revenues. You’re your thinking that the SSL prices are high, keep these advantages in mind. Having an EV cert will increase trust levels among visitors improving your conversions. The advantages of HTTPS have been known for long. Studies show that larger corporations may be in need of a multi-domain UCC SSL certificate and smaller ones can do with a Multi-subdomain Wildcard SSL certificate. How will you know which one is right for your need? Contact someone who has a long experience of dealing with SSL certificates.

The first step towards ensuring that you are doing everything to ensure sales conversion are at their ideal positions is to find the right certificate authority especially now. A good certificate authority will be able to guide you in the right direction in choosing the right SSL certificate best for your requirements. For example, if you require a green address bar when customers are trying to arrive at a buying decision, you can well pay for an extra extended verification or EV. The green address bar is constant reminder to users that a website is trustworthy which definitely creates an impact on the mind of the user helping them to arrive at a decision when they are shopping online.

An increase in the number of visitors can help increase your overall sales leading to increased conversions you get out from your traffic – even though your traffic might not increase to a considerable extent, you will experience a change in sales.  These days, all you need to do is pay attention to smaller details such as having the right kind of SSL certificate and you can end up with great positive results. The competition online is unthinkable in the present day and SSL can help you get an edge over the others.

Check Out Bruwink SSL pricings here!

Now the question is whether Sitelock is essential or not. According to many reviewers both online and offline, the program is worth a try for those who are worried about the day to day security of their websites. SMB’s find it difficult to keep a constant check on website malware and other similar intrusions. Website security is an area which needs constant attention and thus is not possible to ensure by all sorts of businesses who either don’t have the infrastructure or the resources to pay daily attention to it. An automated tool such as Sitelock will be good for such businesses and concerns.

SiteLock advertises its ability to boost site conversions by 15% by protecting the site. If this is a true claim, then not only is the program good for your website but will also help you get more viewers and buyers since users will feel safer buying from a website which is protected. Though the concerns over website hacking are not completely invalid, excessive worries about your website getting hacked every day is not healthy either. A survey revealed in the year 2011 that 90% of 600 company websites were hacked in a matter of one year. However, these hackings were internal network breaches and not malware installations. Again, the incidents of attacks on websites are also not rare and the impact created by such occurrences can be massive – affecting your reputation to a great extent and at the same time your company revenues. As protection software and programs are becoming more compatible to deal with different kinds of viruses, malware is also improving in nature, becoming more sophisticated and difficult to detect.

Sitelock is also useful if you run the following:

• Sitelock will scan your systems for bugs and other security concerns if you run Content Management Systems such as WordPress, Drupal or other ecommerce systems such as Zen Cart, Pinnacle Cart and other store builders online.
• It will scan your website applications for bugs and suggest if you need any upgrades – outdated applications can cause great harm to your website.
• PCI compliance is essential for websites which accept credit cards for online payments and Sitelock gives an easy-to-use application helping most merchants to complete the compliance process and keep their customer data protected. This ensures that your company meets the PCI compliance rules and you have a good reputation.
• More often than not, hackers inject scripts into your website to steal data and information from your visitors which leads to your website becoming blacklisted by Internet Service Providers and search engines. Your ranking and reputation goes down the drain and some major damage is done. Sitelock protects your website from SQL injections and Cross Site Scripting.
• Running unprotected services on your website makes the latter unsecured and this might eventually lead to attacks on your hardware. Sitelock protects your server from such occurrences and scans numerous ports to see which ones are appropriate, finds out security gaps and other bugs for the hardware.
• Sitelock also helps to do away with database vulnerabilities, keep your network secured, remove spam black list and give discounts on expert services.

At the end of the analysis, Sitelock can be considered a good buy for the main reason that it provides additional protecting against malware. This helps in maintaining a good reputation and also increasing sales since users will rely on your website management capabilities. An increase in sales can be observed consequently. Considering the services you get, Sitelock is worth a try. You can try it for free and customize it to choose features and functions you need to avoid unnecessary expenses.

Check out our sitelock pricings here!

Focusing towards best tips to speed up website

There are primarily 15 major tips, which can help in speeding up your present website. Listed below, are the most promising tips, which must be followed religiously.

Tip  #1 Minimize HTTP Requests : You are asked to minimize the present HTTP request, which can elevate the present speed limit of your site. As per yahoo, 80% of the loading time of webpages is spent in order to download different types of pieces parts of the pages. Some of those are style sheets, flash, scripts, images and more. HTTP made is mingled well with these elements. Therefore, if you have more components, the time will definitely take longer than usual to download the complete site.

Tip #2 Optimize CSS and Javascripts : You can always try and streamline the number of elements, which your current page comprises of. For that, you can try and use CSS structure, in place of images, whenever certain need arises for your use. You are even asked to combine the multiple style sheets, into a single folder.  you can even reduce the present scripts and put the final result, just at the bottom of the page. Leaner website can always fetch better marks, than usual.
Reduce server response time

Tip #3  Reduce Server Response Time :  Always try and reduce the present server response time, to increase the present speed of the site. Your main target is going to be less than 200ms, while dealing with the server response time. if you can achieve that, half of your work is completely done. According to the research values, it is recommended to use none other than monitoring solutions, associated with website application. You are even asked to check out the bottlenecks for marking the in performance level.

Tip #4  Make Use of CDNs : Make it a point to take help of CDNs, which are vast server networking platforms. You can use the space for storing content, images and more. There is a whole range of vast networks, which are housed all around the world. Whenever you are planning to store the information locally, you can easily enable the CDN to serve the right information.

Tip #5  Enable Browser Caching : You need to enable the browser caching option, which can help in storing copies of the related individual pages. You can always call the content from the cache. In case, your visitor plans to get in touch with the content in future, they can get the valid information from cache segment. This can help in saving a lot of resources, which are used to display the available pages, and resulting in faster loading times.

Tip #6 Use Gzip Compression  : You need to turn on the special Gzip compression. It helps in minimizing the HTTP responses, and up to 70%, as well. In case, you fail to understand the sense behind the use, don’t worry at all. Long short story along with the Czip compression file can help in speeding up the loading time of your site. There are primarily three ways, which can help in turning the Gzip compression on the related site.
Tip #7  Keep CSS files at Top and Javascript at Bottom : Always try and keep the CSS files at the page’s top range. On the other hand, you have to keep the JavaScript code, at the bottom zone, for your use. if you can add the CSS files at the top of a page, you can easily prohibit the progressing rendering technology and help in saving resources, which can otherwise be used in order to redraw and load the elements of the related pages.
Tip #8 Minimize HTTP Request : You might have to cut down the HTTP request, as this can help in fast rendering of that particular web page. You can even minimize by merging files, together. Defined as a reliable segment, this part of the website designing segment needs to be applied and taken into account, as fast as possible. Now downloading the site without spending much time is a piece of cake.
Tip #9  Avoide Inline Cascading Sheets :  Avoid taking help of inline cascading sheets. These can help in repressing the present download speed. Apart from utilizing the inline style sheets, you are asked to make a CSS files and can easily call up the files on variable pages of the site. This, in turn, can help in repressing the present speed, associated with downloading a site.
Tip #10 Remove Unwanted Code and Space :  Take some time out and cut down the size of the page. Get rid of the unloved tags, and space, associated with HTML code. You can apply the same fascinating rule for the HTML tags, taking up the same extra space.

Tip #11 Display Clean and neat code :  Some might even try to take help of imperfect rendering website pages. This can help in assigning the best style sheet, at the page’s top level. With the help of this technique, you can show up any kind of information, which might otherwise rake a lot of time to reload. Make sure to assign the sheet at the page’s top zone and display information, in part by part manner.
Tip #12  Optimize Images : Always remember to size the images first and get it in lower resolution, to fit into the site and avoid larger downloading time. For that, you are asked to take help of none other than CMS programs, like Joomla or WordPress and avail the right result, of your choice.

Tip #13 Reduce number of Plugins : Unnecessary and huge number of scripts and plugins can easily hamper the present speed of a site and can slow it down to a completely new level. Each plugin you are planning to incorporate will take help of more resources. Therefore, make it a point to plug only those plugins, which are urgently required by your sit, and not even a single one extra.

Tip #14 Minify your resources : WYSIWYG can really make it quite easy to build a new site page, but it can even offer you with messy code. This can easily lower the speed of your site. Therefore, it is always necessary to get rid of the unnecessary extra spaces and line breaks, and improve the present speed of your site. You can event try and minify the code, as per the requirements and demands.

Tip #15 Optimize Css Delivery  : For the last tip, you have to optimize the images and CSS delivery, and speed up your site. Make it a point to focus on three primary notes, and those are format, size and the SRC attribute. It is better to crop the required images in the correct size, and resize it with the width of your choice.
These are the top 15 tips, which can help in speeding up the site. Follow the above mentioned tips properly and increase the present ranking of your site. Moreover, you are asked to take help of leading professionals, in case you plan to enhance the present value of your store. They are well-trained and offer you with best possible solutions.if you have more unique tips feel free to share your tips by comment

The website or blog that you operate contains data and a combination of Search Engine Optimization tools. It is the face of your company and at times one of the major sources of revenue. However, like any infrastructure, it faces the risk of getting infected with various malware. If the website is hacked, then all the information on the site will be lost. Server downtimes are another factor that can result in unwanted deletion of the information. CodeGuard is one such tool that creates backup for the data on the website or blog. In case your website is hacked or gets virus attack, the administrator can get back the original settings with the help of CodeGuard.

The advantage of backup

The tool provides cloud storage for all the data and automatically stores any consecutive changes that are made in the system. It is a valuable proposition for blogs that have updated content online every other day or week. With CodeGuard by your side, you can get notifications regarding any unauthorized changes that are made to your portal. A popup appears the moment any changes are made without your permission, and you can check the changes. In case there is an accidental deletion, or you want to revert to the previously applied settings then the tool allows you to undo the changes.

Never stay behind

With the tool, you can get notification regarding the changes made and updates regarding the changes.  While you are going for a cloud hosting facilities then the vendor party can go for maintenance and can result in server downtime. CodeGuard protects you in these cases. The continuous update of data ensures that frequent password changes by the users are tapped in.  The data is stored on a remote server, and strong encryption ensures that the codes remain safe. It stores your previous data, and you can retrieve it anytime you want. Frequent downtimes can hurt the page ranking of any website.

Save your page ranking

When a malware strikes your website, the repair costs a lot of money and the business repair takes a dip. The visitors who type the site link get the error message and it in turn hurts the reputation of your firm. The tool provides you with safety, and you get the advantage of cloud storage as a backup. On the installation, the initial search starts automatically, and the tool takes in every data and updates and signals you through mail. You can keep a tab on the changes and bring back the website to the previous condition even if something unwanted occurs.

Economical option in hand

There are sites that provide these tools, and you can connect with them for installation. Bruwink is one such place from where you can get the services for reasonable rates. The monthly rental packages are designed to suit your requirements. You can start for as low as fifty-nine rupees monthly offer for a period of two years. The maximum or the enterprise rate is that of five hundred forty-nine per month. The backups are created daily to the interval of five days depending on the plan, but the storage capacity remains unlimited.

Can’t wait to get started for your website? All you need to do is choose from the various plans and go through a easy one step setup process. Once your setup, you can say goodbye to your malware because your website has the ultimate back and disaster recovery – CodeGuard.

Responsive design is ruling the market of website designs. The trend is here to stay with the users relying on mobile and multiple platforms to reach out to the portals. A successful site should be compatible across all the mediums. WordPress is a platform that is known for blogging sites, but is equally compatible for websites and e-commerce portals.

Worth mentioning layouts:

The following are some themes that stand apart for their responsiveness and neat designs:

Responsive: It features nine-page templates, four menu placement option, eleven widget areas and six template layout. The site layout is fluid with complete content management system control and a special link for social network sharing. It can be used for blogs and websites alike.

Check Theme : Demo

Simplify: It is a responsive theme with two-row boxes that are ideal for small business. The customizable background makes it easy to choose the desired color scheme.

Check Theme : Demo

Live Wire: This blogging template is excellent for mobile devices. It is a theme that allows constant edits and has translation option. It has plugins for sharing across various platforms.

Check Theme : Demo

Minimaliste: The slider text is the main attraction, and the simple yet neat layout makes it perfect for blogging and business website. A slider for every page is the highlight here.

Check Theme : Demo

Moesia: the presence of eleven pre-defined blocks for homepage makes it ideal for business website. Each of the homepage can have different color scheme and image for its background.

Check Theme : Demo

Launch: Launch is another theme for bloggers that provides options for self-hosting videos and galleries.

Check Theme : Demo

Martable: It is an ideal theme for e-commerce business. It comes with WooCommerce support

Check Theme : Demo

SaleJunction: The layout comes with a full-screen slider that is ideal to showcase products and brands in your e-commerce website. The plugins help in procuring necessary products for the users.

Check Theme : Demo

Eclipse: In case you are looking for a responsive design in the dark background then eclipse is your option. The drag and drop option makes it more customizable.

Check Theme : Demo

Unique and Responsive: Perfect for creating portfolios that provide grid style responsive design and can be great for photography sites.

Check Theme : Demo

Garfunkel: Another layout that is ideal for image based website and blog, the interface is ideal for showcasing pictures with a smooth flow.

Check Theme : Demo

Blackbird: It isan ideal theme for business website which allows you to have your logo at the top. The neat layout provides the entire showcase a professional look that can bring in clients.

Check Theme : Demo

Resolution: The magazine type layout is excellent for websites and blogs alike. The main highlight is the stunning feel it provides to the users.

Check Theme : Demo

Xenastore: It is an e-commerce theme that has the Cart66 plugin that ensures a smooth buy. You have to list your product in the plugin to make a sale.

Check Theme : Demo

Hemingway: The latest version is mobile ready and comes with two-column design and parallax scrolling. It is ideal for business blogs.

Check Theme : Demo

These are a brief insight into the themes that can give your site a boost and they do not cost for installation. You can choose anyone of them according to your requirements as per the preview. While choosing one keep the requirements in mind.

There are so many bloggers who are making complete living by earning money from Google Adsense. Since paying rates of Google are far better than all other networks, this platform has become popular among the bloggers and webmasters to reap passive income. However, with the growing number of bloggers using Adsense to mint money, the search engine has come out with stringent regulations which have to be kept in mind while applying for Adsense.

Here are certain tips for Google Adsense Approval which can help you in getting your Google Adsense application approved:-

1. Excellent quality Content- As is said- ‘Content is the King’ and therefore good quality content is the need of hour for helping a website crawl in search engine results. Google will pat your back if your content is good by approving your website for Adsense set-up. Also, it is essential that each of your blog-posts are more than 500 words. However, a thing to remember is that you must not compromise on the quality while writing content. Plagiarized content is strictly prohibited from being approved for Adsense. The blog-post should not divert from the main topic and should cover everything about the website’s services on offer. This will invoke Google’s interest in your website and it will give your website instant Adsense approval.

2. Good Design- The website/blog must have a good design that can drive the traffic towards it. The website must be attractively designed and the content should be placed in a well-structured way. Keep in mind the font size as only the easily readable font can allure the readers towards reading the content. The Google Adsense team will see if this criterion has been successfully fulfilled and only then will approve your application.

3. User- Friendly Navigation- A user-friendly blog/website is a must-have when it comes to applying for Adsense. This means that an easy navigation set-up is essential. It is quite worthy to note that the visitor must have a clear know-how of the page he is and how to go to a particular webpage within the least possible time and least number of clicks.

4. Speed- The loading speed of the blog/website is a crucial factor which determines the approval/disapproval of the Adsense application. If the speed is low, it will keep the users away from visiting the website/blog which in turn will disapprove your application for Google Adsense.

5. About Us, Privacy Policy and Contact Us Page- All of these 3 pages must be put up on the website/blog to get Adsense application approval from Google. These 3 pages help Google know that you are a thorough professional and are working in sync with Google’s guidelines and policies.

6. Name, Email and Age Verification- You have to have write your name and correct email Id in a rather visible area like About Us or Contact Us page to make Google know that you, as a blogger, are not fake or are not doing spam work. This will help Google verify you and your website. Also, you must be at least 18 years of age before you start your website or blog as an incorrect age can land you in trouble. Therefore, it is suggested you need to submit your correct age while applying for Google Adsense set-up.

Keeping in mind these above mentioned factors are a sure shot way of setting-up a successful Adsense account for your website/blog easily.

When talked about the process of search engine optimization, there comes the discussion of black hat SEO techniques being adopted by certain webmasters. These techniques can result in imposing Search engine penalty by today’s much advanced search engine algorithms.

Defining Search Engine Penalty

Search Engine penalty is imposed by a search engine when incorrect SEO practices are performed with the aim to improve organic rankings in a short span of time. The malpractice results in banning the website from being indexed in search engine results pages. In this way, the reputation of the website drastically goes down and the website fails to generate potential web traffic.

Here are some of the techniques which can get your website penalized:-

1. Keyword Stuffing- Keywords hold an important place when it comes to indexing the website on search engine results pages. They show relevancy of the content in sync with the website’s goods and services. However, excess usage of keyword in the content can land your website in trouble. Merely adding block of keywords in the content can get the website penalized. Google wants that the website’s content offers value to its customers and that’s why it promotes judicious use of keywords which do not look odd.

2. Plagiarized Content- Plagiarism prevails in all industries and Content industry is no different. If the website’s content is plagiarized or in other terms, copied from other websites, then Google will strictly ban the website or will lower its ranking in the search engine results page. Rather than emphasizing on automated generation of the content, you should go for natural content.

3. Spam Comments- With automated softwares running these days, a lot of people are using them to drop irrelevant comments on your website which is termed as Spamming by Google and can create a lot of trouble. These comments include links that run back to users’ websites. Spam comments can lead to imposing severe penalty to the website by Google.

4. Paid Links- Some years back, many website owners used paid links to climb the ladder of search engine rankings. However, with Google Penguin update, this so-called technique became outdated as the algorithm update decreased website’s search engine rankings by calling paid linking as a violation of Google’s policies. The focus now is putting good quality content as against use of paid links.

5. Cloaking- This is a mechanism which involves showcasing fabricated content having keywords to search engines while at the same time, showcasing a rather varied content before the users. That is to say that two different pages will open before the user and search engines which indeed is a tricky way to come up on search engine results page. However, using this tricky way to be-fool both the parties can indeed get your website banned. So, it is best to avoid using this technique.

Thus,Avoiding Search Engine Penalty you can be sure that by avoiding these above-mentioned techniques and putting more efforts in white hat SEO process can result in better ranking of your website in search engine results page for longer duration.

1. Akismet- If spamming is an area which you are most concerned about, then this plugin will be your best friend.

It helps you to get a complete history of the status of comments and highlight links in the body so that spam links can be deleted as well as get you accurate reports of unspam and spam messages.

2. WP-DB Manager-

An area of concern when running a WordPress site is handling extra posts drafts and revision. This plugin will help you in keeping your database organised and in good state.

3. WordFence- This is a free plugin used by nearly 4 million users to protect their WordPress site from being hacked. The installation is followed by a scan to check the existing situation of the site and then eventually the plugin will be on the borders to check any unwanted visitors attempting to break into your site. A caching tool is also available with this plugin.

4. WordPress SEO by Yoast - Excellent for handling all your SEO requirements, this plugin is a must, especially if you aren’t too good at these things.

Once you have created a post with a focus keyword on your website, this plugin will give you a rating along with various signals – if the one arriving at the end is a green one then you have done a good SEO job. It is greatly helpful in completing SEO tasks such as dealing with meta descriptions, robots.txt files, etc.

5. BackWPup Free -

This free back up plugin transmits your back up files to external destinations such as SugarSync, Dropbox, etc. A regular back up plan can be set and your site can be recovered from the back up anytime you want.

6. Disqus Comment System - Readers comments are the most valuable aspects of your WordPress site, spreading the news of your posts and generating interaction between you and your readers. Disquss makes it easy for readers to log in using their social networking site or Disqus ids and comment on your posts.

7. Google XML Sitemap- A special XML sitemap is generated with the help of this plugin using which search engines find it easier to go through the complete structure of your site and retrieve information with ease.

8. WP Smush.it- Running a WordPress site at high speed is one of the most difficult things to do with it. The size of images is to be controlled to a great extent for ensuring this. That is what this plugin does with just a click.

9. Visual Form Builder – A feedback form helps both the reader and you – you are able to understand what the readers are feeling about your posts and the reader feels respected that there is some space for his or her thoughts. This plugin allows you to create custom forms with all fields that you want as well as send the readers a copy of their submitted form.

10.  Floating Social – Easily visible buttons for sharing your blog posts on their social networking profiles makes this plugin useful. Major social networking sites are covered by this.

So if you are planning to host a WordPress website, then do give these plugins a try. We would also love to hear of any other interesting plugins that is worth a mention here.

SEO or Search Engine Optimization is the process through which web pages get organised in such a way thereby fetching better ranking on the search engines. The two definite ways of creating search engine friendly pages are On Page SEO and Off Page SEO. On Page SEO can be defined as elements which can create an impact on your web page or site to list it in the search engines results, examples of which would include keyword density and replacement, meta tags, HTML code, etc. Here are the top 10 tips for seo to help you generate more traffic to your website through On Page SEO:

1. Choice of Keywords- Choosing the right keywords and doing research for them is the first step towards ensuring that you get readers or buyers. You need to think about your potential visitors and thus need to be aware of the keywords that people associate with the topic you are posting about. Include semantic words as keywords – utilise the Google Keyword Suggestion Tool.
2. Title Shows the Article- Just like morning shows the day, research has shown that readers are more likely to choose among the top 3 results from the search engine and the ones with the most eye-catching title have better chances to get recognition. The total number of characters in the title should not ideally exceed 65 since most search engines cut off the ones that are having more words. In this respect, the title tag also becomes very important since search engines scan the title to assess what the article is about and it should thus be used to lure readers to click on your link.
3. Keyword Optimization in Description Meta Tag- The meta description tags are important in alluring readers by telling in short and simple words why they need to visit your site. This post should not exceed 160 characters but should at the same time serve the purpose of attracting visitors.
4. Alt Tags- Adding an alt tag to the images on your site can be helpful in attracting visitors even through Google images. However, overuse of the same keyword should be avoided. An improved version of the alt tag is something which serves as both the keyword and an explanation of the image.
5.  Keyword Density- It is a totally wrong concept to stash your write up with keywords since that just annoys visitors and ends up your page being banned from the Google list. The ideal keyword density is something between 3% and 5%.
6.  Keyword Optimization in Anchor Text- Anchor text includes words which are links to content in external sites or other pages on your site or point out particular areas in the same page. They are helpful in reduction of bounce rate and provide readers with ease of navigation.
7. Emphasizing Keywords- Placing your keywords in bold or italics gives your write up a better chance of being listed among the search engines rankings.
8. Using a Sitemap- Sitemaps help the search engine spider to scan your website and find the most important content and place it on their list. This also helps the search engines to keep a track of any altered or new content.
9. Proof Reading- Incorrect spellings or grammar, poor sentence structure and the like are all contributors to lowering the traffic on your website.
10. URLS- Try to incorporate the keyword or at least the most important one in your article/page URL by separating two or more words by a dash.